True or false, dressed or undressed, but the stir that has caused the image of the Olympic athlete Michael Phelps , as the new image of the campaign for the line “Core Values” of Louis Vuitton , in short can not be ignored.
Since last night the image of Phelps in a bathtub wearing his “sports uniform”, ie a “speedo” + googles and an LV bag on one side (if you noticed), has begun to circulate throughout the network , especially social networks, reaching the point of waking up the representatives of the brand, which for this morning the communications from them said that the image could well be a leak or “out-take” of the session of the campaign itself, photographed by Annie Liebovitz , but that would not be part of the final result.
Along with the statement, what appears to be an official image of the campaign is now released, in which Michael Phelps, dressed from head to toe, shares the tea with former 77-year-old Soviet gymnast, Larisa Latynina , who in her career Sports between 1956 and 1964 won 14 individual Olympic medals and 4 per team, making it, until a week ago, the most decorated athlete in the history of the Olympic Games, a title that as we all know Phelps took in the last London 2012 games.
Louis Vuitton Core Values ★ Michael Phelps
And to all this, is what we call: Excellent Fashion Marketing …
Ben’s camera I always knew that I would become a professional photographer. It is the only thing that I have fought for the most in this life as a career. I knew it from a very young age, probably since I was 5 years old. ” -Ben Ferrari
In the fashion industry, everything goes extremely fast. Trends change in a matter of days. The designer arrives that everyone wants to be part of his closet.
Fashion week does not stop its continuous tour of different cities … and although it seems that there will be no way to remember everything, it is just at that moment when the photographs become heroines of the situation. Let’s be honest. What would happen to all those fashionistas if the images did not exist? No one would probably know what once marked a trend. We would forget the seasonal must-have. We would not have inspiration to decide what to wear.
That’s when we realize the power of a photograph in this busy world. And despite the fact that it is possible to capture images through the lens of a camera, not everyone manages to fill that take of inspiration, stories to tell, infinite movement. But no matter how quickly everything happens, there are two words that have managed to stay in the minds of bloggers, fashionistas and other photographers too: Ben Ferrari.
Thanks to the internet and social networks, Fashionary Network achieved an interview with the photographer who has become an icon in the culture of street-style.
Ben’s camera “My first experience with a camera was when I was very young. I remember the camera was from dad. An Olympus OM that you still have. It was something that captivated me, ” says Ben when I ask him about the first moment he had a camera in his hands. He also tells me that he has always liked to take pictures of people. He mentions that his first shots were in black and white and that he enjoyed capturing people’s expressions. When the digital era arrived, it was at that moment that he decided to start portraying “interesting-style” people in South Bronx, where he lived.
When working, Ben describes himself as someone who likes to have freedom, but who concentrates completely when he does and pays attention to every detail during the process.
“When I’m not taking photos, I think a lot about the future images that I want to capture. I try to decide what will be better, if I go a little further or do something simpler. ”
He also makes it clear that his best formula for inspiration is to see photographs, many photographs.
Ben Ferrari, who established himself as one of the best street-style photographers since he started working for GQ, seeks to capture images of all those self-confident men with a natural sense of style.
“I think fashion is a tool that people use to express themselves. It is an opportunity to live in a world that is not necessarily real. It is a way for people to contribute to the world around us. Attitude is what fashion takes. ”
The photographer who chose Marc Jacobs as his favorite designer, says that New York will always be the perfect place to take pictures. He says that mystery, the opportunity to succeed and success, are the three things that keep him in love with the Big Apple.
The young photographer says he hopes to provoke “something” with his images. He wants his photographs to be a source of inspiration for all those who appreciate them. Ferrari says that more than being famous, he wants to be known for his work. He says that to achieve success, you first have to dream it and that really good things always take time to arrive.
Finally, when I ask for some advice for bloggers and photographers fighting for a place in the fashion industry, Ferrari replies:
”Photography is a process that takes time. It is the progress one makes regarding technique and concept. One of the best things is to know that to get to success the road is long. And that nobody can take it from you, it’s yours forever. I would tell bloggers to find their own voice. And don’t be afraid. The world seeks honesty and truth, and the culture of blogging is an opportunity to give them. ”